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Archive Home > 2004 > June > 02 > Brand Oregon already boosting businesses

Brand Oregon already boosting businesses

Campaign is helping to increase sales of products such as salmon, wine and vegetables

By Kristy Hessman / The Bulletin
June 2, 2004

Six months ago, Gov. Ted Kulongoski unveiled his Brand Oregon Initiative to unify the state's marketing efforts and create a distinct brand for the state as a whole.

Today, billboards have appeared in Portland and Salem touting Oregon seafood; advertisements have run in national magazines....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.