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Archive Home > 2001 > July > 30 > OSU branch identity hard to market

OSU branch identity hard to market

School brings together many universities under OSU umbrella

By Jason Moore / The Bulletin
July 30, 2001

"What's in a name?" Shakespeare asked more than 400 years ago. This year, Oregon State University officials are grappling with a similar question as they prepare to launch the OSU-Cascades Campus in Bend this fall.

The issue isn't so much the name of the campus as it is how to market....

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