NEW YORK — The nation’s largest cable company is planning a television “watchathon" for the last week of March, collaborating with several television networks to make entire series available for free on demand.
The Comcast Corp.’s plan encourages binge viewing, where people spend hours catching up on television series they may have missed the first time around and serves as a grand look into what may be the future of TV viewing.
Comcast has convinced more than 30 TV networks to make their programming available for the March 25-31 promotion. More than 3,500 television episodes will be offered, said Matt Strauss, senior vice president of digital and emerging platforms for Comcast.
Broadcast networks like ABC and CBS generally make only the four most recent episodes of a series available to on demand services. For the promotion, participating networks will make all of a season’s episodes available for people to catch up on viewing.