The company that measures television viewership said Thursday it will soon begin counting people who watch programming through broadband in addition to the traditional broadcast or cable hook-up.
Nielsen’s move is a significant step toward recognizing a world where the definition of TV viewing is swiftly changing.
Separately, Nielsen is developing ways to track content on tablets and mobile phones.
For many years, roughly 99 percent of homes in the U.S. had televisions that received service through broadcast, cable or satellite signals. Now the number of homes without such service is 4.2 percent — and growing.
About three-quarters of those homes still have TVs, however, and their owners watch programming through game consoles or services like Netflix and Amazon.
— Staff and wire reports
