Annual spending on sports by public universities in six big-time conferences like the SEC and Big 12 has passed $100,000 per athlete — about six to 12 times the amount those universities are spending per student on academics, according to a study released today to greet college presidents arriving at the NCAA’s annual meeting in Texas.
The study finds the largest gap by far in the Southeastern Conference, which combines relatively low academic spending and explosive coaching salaries. Median athletic spending there totaled nearly $164,000 per athlete in 2010. That is more than 12 times the $13,390 that SEC schools spent per student for academic expenses, including instructional costs and student services.
The schools of the Pac-10 (now the Pac 12), Atlantic Coast Conference, Big Ten and Big East also averaged six-figure spending per student athlete in 2010, the study finds. Across Division I, athletic spending —though still smaller in absolute terms — rose twice as fast as academic spending between 2005 and 2010. During that period, the schools competing in the top-level Football Bowl Subdivision (FBS) of the NCAA upped their athletic expenditures on average $6,200 per athlete each year, according to data compiled by the Delta Cost Project at American Institutes for Research as part of an ongoing project with the pro-reform Knight Commission on Intercollegiate Athletics.
The report does not provide information about ratios at individual institutions.
— The Associated Press