FORT LAUDERDALE, Fla. — The sneakers that supposedly were going to break the $300 barrier are now out at $270. But that’s not the point, LeBron James said.
The point, the star Miami Heat forward said, is that in addition to his new high-end model, he also has worked with Nike to offer a series of releases of his footwear at various price points, which is why he was caught off guard by the recent pricing backlash.
Amid the launch for the LeBron X, the model that comes with high-end sneaker-compatible software for $270 and without the added technology for $180, James stressed that it is a matter of offering a variety of options.
He said the initial focus on a possible $300-plus price was misleading, “because the facts weren’t correct."
In a private moment with the (Fort Lauderdale, Fla.) Sun Sentinel, he said such attention was misplaced.
“We have wide ranges of shoes that range from $300 all the way down to $160, $180," he said, with the Nike website currently offering a signature James model at $120.
He said there is a place for a high-end model, as well as other price points.
“We have great technology and they do a great job of putting out great shoes and things of that nature," James said. “But it just bothers you when things aren’t always correct. But other than that, we move on and we get the real facts out there and we live with them."
Asked if he was involved in the price of his footwear, he told the Sun Sentinel, “We just try to do a good job of continuing to innovate the shoe game. Like I said, it’s great technology out there. We go around asking kids and asking people who love shoes what they like to see in shoes and we go from there."
— Wire service report