After a spring spent dissecting Pinterest with a thousand gingham-patterned scalpels (It’s feminist! It’s anti-feminist! It perpetuates princess culture! IT NEEDS MORE GINGHAM!), purveyors of aspirational, kittens-in-mittens social-networking sites can turn their attention to a new site: Dudepins.com.
Social networking with a side of Jim Beam and rugby tackles and bacon tacos. Pinterest for Dudes.
Two young tech-type Vancouver, B.C., dudes were having a drink back in February, lamenting the lack of dude-oriented materials on Pinterest. “We thought Pinterest was great,” says Colin Brown, one of the dudes. “But I just didn’t feel like I was connecting with people who had similar taste. Weddings and fashion design — that’s not really what I’m interested in.”
So they created an online bro space. With a slogan: “Man up. Sign up. Pin up.”
In May, Dudepins opened in Beta to invited users.
It could just as easily be read as surrealist parody — dudism by dada. The main page of Dudepins frequently reads like a pre-“Mad Men” rule book of masculinity: Dudes want to peruse The Ultimate Steak Manual. Dudes would appreciate a poster reading “I have a mustache, therefore I am.” Brown admits that Dudepin’s definition of dudedom is tailored to his and Szybalski’s tastes; the two retain veto power over all posts.
That last caveat has gained the site more attention than typical of a new site. Media writer Mallary Tenore rebuked the site for reinforcing limited views of manhood. Others have speculated that Dudepins — along with similar new sites like Gentlemint and Manteresting — heralds the victory of masculinity in the feminized social networking space.